Actcell supports the creation of user-friendly IR Reports for individual investors, to communicate information about a company's fundamental strengths.

Many investors lack sufficient information about company characteristics, relying instead on a company's quarterly & annual reports and on third-party analyses. In addition, analysts tend to concentrate only on the brands of certain major corporations.

Diagnostic Reports on a company's Hidden Potential begin with the management team's acknowledgement of any issues and challenges that the company may have.

Actcell's analysts then gather information and conduct a series of detailed interviews with executives in the management team in order to compile a report that diagnoses the company's intrinsic power ("hidden potential"). The most significant feature of Actcell's professional Intellectual Capital Management consultants is their evaluation of each company, which encompasses a "Third-Party Viewpoint" for assessing the "management capabilities of the company" in the context of a "unified framework".