Intellectual Capital Management can be likened to when a person experiences enhanced or restored health resulting from steps they have taken to improve their lifestyle. Rather than trying to make themselves look appealing in the short term by patching things up with cosmetics, medicine or surgeries, a person can create a reenergized structure that constantly creates value by drawing out and utilizing the dormant energies that their body intrinsically possesses.

The qualities that make this possible with regard to corporate management are none other than the various types of "knowledge" that people create. Companies are composed of the various forms of value contributed by each individual stakeholder involved with that company, from the management team to employees, partner corporations, customers and shareholders.

If this intangible value that is so difficult to express numerically can be visualized, it will be possible for the profit that arises from corporate activities to be optimally distributed, thus creating an enduring spiral of Value creation.

By enabling the visualization of this intangible "knowledge" and communicating and applying our philosophy for Intellectual Capital Management that proactively utilizes this capital, Actcell is leading the transformation to a new Knowledge-based Society.

Actcell aims to make its mark as the pioneer in leading the world toward sensible Intellectual Capital Management. This is not merely a dream or fantasy, but an achievable vision for the future. As long as any impeding hurdles can be overcome along the way, this Vision will be realized.

First, the current methodology used for Intellectual Capital Management must be further systematized into a more refined model. By establishing the methodology to be used as the basis for problem-solving, and enabling this to be shared by everyone, the speed at which the Value of Intellectual Capital management is propagated will be vastly improved.
As each individual masters this knowledge, Actcell will at the same time acquire recognition as an implementer of corporate reform.

And as we become widely-known as "Actcell, the Intellectual Capital Management Experts," like-minded people with the same aspirations and wanting to work in consonance with this ideology will gather and inspire each other, thus accelerating and expanding public awareness of Intellectual Capital Management by growing together.

In the near future, it will become the norm for Actcell employees who have clocked up multiple experiences to be dispatched to work in the management teams of those companies aiming to propel their Intellectual Capital Management forward. Actcell will be a rare and new type of management support company for our knowledge society.

What are the beliefs that sustain our actions? At Actcell, we firmly believe that a company's Intellectual Capital is the most important factor for business management. This comprises Human Capital, such as the company's management team and employees, Organizational Capital, which includes those intellectual assets existing within the organization in addition to its expertise, business processes and corporate culture, and Relational Capital, which is manifested in the company's relationships with external parties such as its customers and business partners, as well as its brand power.

Actcell has the assurance of numerous successes in demonstrating that enduring Value creation can occur when corporations firmly grasp these elements of Intellectual Capital, utilize them continuously and integrate them organically.

In addition, we firmly believe that it is Intellectual Capital management that is essential for developing modern capitalism into what it should be. Society will always be led by the correct ideology. At Actcell, we intend to be the pioneers standing at the forefront of these innovative changes.

How much of this intangible "Intellectual Capital" that cannot be expressed in terms of figures or forms exists within a company? Unless this is known, it will not be possible to grasp the company's intrinsic value. And unless this Intellectual Capital is understood, business management that is focused on this intrinsic value will, of course, not be possible either.

Actcell enables the visualization of a company or organization's "Invisible Capital," that is, its Intellectual Capital, as a vital first step toward resolving this issue.

We are extremely proud of the IC Rating®, which represents our method for visualizing this unseen Value.

Our clients can create added value that far exceeds any previously expected value by uncovering the intangible Intellectual Capital that lies dormant within their company. Furthermore, by accumulating this Intellectual Capital and linking it together, it will be possible to tie it to tangible Corporate Value.

Our name, Actcell, incorporates within its meaning our desire to transform corporations, organizations and even society, by "act"-ivating each individual "cell," thus perfectly representing the Value we deliver.
?IC Rating®(Intellectual Capital Rating):The world's first tool for comprehensively measuring and assessing Intellectual Capital.

To continue constantly exceeding expectations. That is the benchmark we set for our every action. Our partners (from customers and business partners to the colleagues of each individual working at Actcell - in other words, all the people working with us) have a variety of different expectations; however, the common denominator of them all is the expectation that we will be leaders in the transformation of Intellectual Capital management.

Is Actcell qualified to discuss Intellectual Capital, and are we equipped with suitable human resource capabilities? Does Actcell have an unbeatable commitment to learning? Do we always create positive impressions in our daily activities?

If we promise ourselves that we will exceed expectations in all actions and we continually implement this promise, results will naturally follow. In order for us to maintain this statement and consciously act as the leaders of this changing era, we will uphold the following three promises.