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Relational Structural Capital is the Intellectual Capital that is present in a company's relationships with its "external" stakeholders, and it is composed of network, brand and customer. This includes, for example, the company's customers who pay for its products and services, as well as business partners such as suppliers.
There are some elements that may not be included in a narrowly defined interpretation of "Intellectual Capital," but these are indispensable for improving a company's Corporate Value. |
Network |
This refers to all important external networks relating to corporate activities, such as collaborative partners, suppliers, manufacturers, retailers and distributors. |
Brand |
An important factor to consider is how a client company's level of recognition and reputation, as well as how it differentiates itself from the competition, contributes to its business operation. |
Customer |
As with brand, it is important to consider how the quality and strengths of the customer base and its relation to the company contribute to the business's operation. This refers to elements such as the business infrastructure, customer knowledge, capacity for problem-solving and achieving partnerships and the company's ability to provide information. |
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